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Prodrive: 20 years working at the sharp end of motorsport

Prodrive: 20 years working at
the sharp end of motorsport

At The Awning Company, we’ve spent over 40 years designing and manufacturing bespoke motorsport awnings, tech tents and paddock structures for teams operating at every level, from intermediate to pro.

That experience has grown into a long-standing partnership with one of the most respected names in global motorsport. For more than 20 years, we’ve worked alongside the team at Prodrive. It’s a partnership we’re incredibly proud of, built on reliability, consistency, and a shared understanding of the industry’s demands.

As a world-leading, multidisciplinary motorsport and advanced engineering group, Prodrive is known for pushing boundaries and delivering exceptional results across motorsport. To have a team of that calibre repeatedly place their continued trust in our team and motorsport awnings, season after season, speaks to the strength of our products and the longstanding relationship we’ve fostered.

Supporting Prodrive across WRC, Rallycross and Dakar Rally programmes

Our partnership with Prodrive has been shaped through years of close collaboration and a shared way of working. We’ve developed an in-depth understanding of how Prodrive operates across different programmes, which enables us to anticipate what they need and deliver structures that fit seamlessly into their setup.

From Subaru WRC and MINI WRC through to Aston Martin Racing, World Rallycross, the Dakar Rally and now the Dacia Sandriders programme, every project has come with its own set of pressures and expectations. Operating at the highest level of global motorsport leaves no room for error, so our focus stays on delivering a first-class service that meets every demand head-on.

Whether it’s coordinating logistics across multiple locations or meeting exacting manufacturer requirements like colour matching down to the finest detail, everything is handled with control and intent. Teams at this level are expected to look and operate a certain way, and every detail of our work also has to meet that standard.

Designing bespoke awning and service tent solutions for each programme

Working in close partnership with the Prodrive team, we develop awnings, service tents and associated equipment shaped around the exact requirements of each programme. Every structure is made to support the practical demands of the team’s working setup while also meeting the visual and technical standards expected in top level motorsport, creating spaces that are built to last, ready for constant use and fully backed by responsive aftercare and on site support.

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01204 544 900

Consistency, presentation and long-term reliability

The result is a setup that maintains a consistent standard across global events, performs reliably in extreme and varied conditions and adapts to new requirements as programmes evolve. It also means the team has a structure they can rely on, with ongoing support throughout the lifecycle of each project and the ability to respond quickly to new ideas and challenges as they arise.

That long-term approach is what has built a strong working relationship with Prodrive over more than two decades.

Whether it’s a GH Windout awning, a Modular lightweight aluminium-framed structure, a Tech Tent motorsport hospitality awning, or accessories, at The Awning Company, we apply the same level of attention and commitment to every project. It defines how we work, the standard we hold ourselves to and the way we support teams over time. It’s what has established our reputation as the UK’s leading manufacturer of motorsport solutions and bespoke structures.

If you’re looking at what comes next for your team, whether that’s refining an existing setup or starting again, we’re always available to talk through requirements, pricing and options in more detail. We work with teams across all levels of motorsport and can adapt what we deliver to suit the demands of each programme. To chat through your requirements, you can give us a call on 01204 544 900 or request a quote today to get started.

Words from our customers

“I have used The Awning Company for over 25 years with my race team – I feel I have always been able to have that bit extra with the personal needs of my team.”

Steve Dixon – Monster Energy DRT Kawasaki World Motocross Team

“We have invested heavily in new vans and looked to source awnings for them with proven quality – to ensure our Windscreen Repair Technicians can work effectively in adverse weather conditions.”

Shaun Atton, Business Support Director – Auto Windscreens
Let’s start designing your bespoke awning!

Are you interested in picking up a high-quality awning for a motorhome? If so, you can get a bespoke design for your exact requirements from The Awning Company. Simply contact us to get a quote, no matter your specific requirements.

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